Keyword: Strategy
Keyword: Mobile develops real world, actionable Business Plans that drive client objectives. Including but not limited to the following:
- Overall mobile strategy
- International strategy and analysis
- Go-to-Market plans and tactics
- Product definition
- Product mix video, downloadables, PSMS, SMS, WAP
- Business case/forecast
- Industry trends/forecasts
- Competitive/SWOT analysis
- Business model analysis/creation
Keyword: Implementation
Keyword: Mobile facilitates partner introductions and selection based on client goals and objectives.
- Worldwide vendor introductions
- Business requirements and RFP development
- Partner evaluations and negotiation
- Implementation and execution
Keyword: Engagement
Keyword: Mobile develops comprehensive, integrated mobile marketing and interactive TV campaigns.
- Interactive TV applications add additional entertainment value and loyalty by involving the viewers, especially when they can control an outcome of the show or win a prize. (Voting, trivia, sweepstakes, ringtones/graphics, fan clubs, txt2screen, opinions polls, live chat, tune-in reminders, show highlights, etc.)
- On-pack and In-store promotions to engage customers with a particular brand, drive sales, instill loyalty and build opt-in database (Sweepstakes txt2win, trivia, coupons, etc.)
- In-venue applications to engage potential customers, drive brand awareness and build opt-in database (txt2screen, trivia, sweepstakes entry, coupons/prizes, voting, polling, etc.)
Keyword: Distribution
Keyword: Mobile facilitates mobile distribution, content planning, worldwide mobile operator introductions and evaluations.
- Mobile content planning and review
- Content strategy
- Distribution strategy
- Off-deck vs. On-deck analysis
- Carrier negotiation
- Deck placement suggestions/negotiation
- Carrier base marketing drive trial, adoption and usage
- Marketing plans, sms, wap, sweepstakes and prizing